James Cameron Talks About How In The Making Of Avatar He Had To Use His Titanic Fame To Get His Way
Even though James Cameron is one of the most successful directors working today, he had to struggle to safeguard his vision for 2009's Avatar.
James Cameron is regarded as one of the best directors still working in the film industry today. Best known for making science fiction and epic films, he rose to fame in 1984 after directing The Terminator. He found further success with Aliens (1986), The Abyss (1989), Terminator 2: Judgment Day (1991), and the action comedy True Lies (1994). He also directed Titanic (1997) and Avatar (2009)
But since 2009 the land of Pandora is where James has stuck in, the groundbreaking Avatar movie became the highest-grossing movie in box-office history, (still is.) So after that mega success, Fox Studios at the time greenlit 4 sequels immediately. Now a lot of time has passed since 2009, but now we are finally starting to see some fruition of that work. With the first Avatar sequel being months away from release now and the original Avatar being re-released in theaters before it, James Cameron is fully on that press tour promoting the first Avatar sequel and giving some behind-the-scenes insight into what the movie-making process was on the first one.
Cameron recently discussed Avatar and its impending sequel, Avatar: The Way of Water, with The New York Times. Cameron recalls clashing with executives at 20th Century Studios (which was still known as 20th Century Fox at the time) about certain aspects of the picture. "The studio believed that the picture should be shorter and that there was too much flying around on the ikran — what we call banshees," he explains.
The epic duration of the picture, as well as the ikran themselves, have become among Avatar's most iconic components, and Cameron thinks those elements always connected with audiences: "Well, it turns out that's what the public enjoyed the most, in terms of our exit polling and data collection."
Cameron was unwilling to make sacrifices on what he considered to be two of Avatar's best components, especially after the huge success of his last picture, Titanic, which was also distributed by 20th Century Fox. Cameron fought hard against the studio. In his own words, "I just drew a line in the sand there and said, 'You know what? Titanic was created by myself. This building we're in right now, this new half-billion-dollar complex on your property? Titanic paid for it, so I can do it.'" Cameron's instincts eventually paid off for 20th Century Fox. Avatar became the highest-grossing film of all time, a title that temporarily belonged to Avengers: Endgame but was returned to Avatar after a successful reissue. The franchise has grown to become one of 20th Century Studios' most successful ventures, including a Cirque du Soleil production, two attractions at Walt Disney World, and a planned Ubisoft video game.
Source: The New York Times