• Mystery Man

New Information Shares On Why EA Is Being So Sneaky Quiet About Star Wars Jedi: Survivor

Star Wars Jedi: Survivor is a hotly-anticipated sequel, but EA hasn't spoken much about it, and one source may explain why.

The highly anticipated sequel in Cal Kestis' journey, Star Wars Jedi: Survivor picks up five years after the events of Star Wars Jedi: Fallen Order, a hugely successful game that has breathed back some serious life into the Star Wars Gaming World. Now fans are eagerly waiting for more news about its sequel since its release date is so soon, but EA has been dormant about it for quite some time now. While that usually has fans thinking negatively about either it could be delayed, or issues being met, insider Jeff Grubb's explanation of why there have not been any new updates makes perfect logical sense.


It should be emphasized that anything not directly from EA or Respawn concerning Star Wars Jedi: Survivor should be treated with a grain of salt, although Grubb has an established track record of inside knowledge. It is far more reliable than any random "leak" circulated on the internet. Grubb claims that EA is planning a shorter marketing cycle for Star Wars Jedi: Survivor on purpose because it just works. It has no negative impact on the game, but this is especially true given that it is a sequel to an established IP. That implies the game will have around three months of the promotion before the release of Star Wars Jedi: Survivor.

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Many fans, without a doubt, want more information right now, but there are plenty of shorter marketing initiatives running right now. Pokemon Scarlet and Violet's The Pokemon Company has expanded out, but it's still fairly brief and lacking in content. A similar thing happened with God of War Ragnarok, and perhaps this suggests a trend in which shorter, high-quality marketing campaigns for known IPs outperform large, lengthy ones.


Of course, the greater promotion makes sense for new gear like Sony's impending PS VR 2 or a whole new IP. However, God of War, Pokemon, and Star Wars are all IPs that the corporations involved are certain will sell, and EA is capitalizing on that. It could wind up being refreshing in the end.

After all, Grubb claims that there is "no issue" with Star Wars Jedi: Survivor right now (though this might change due to the nature of game development), so fans have no need to be concerned about the quiet. Knowing it's coming is reassuring, and knowing fans won't get a lot of weighty information spread out over months is a welcome change.


Source: YouTube

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