The Obi-Wan Kenobi Premiere Outperforms Mandalorian In Terms Of Disney+ Viewership
The Mandalorian's previous record for the biggest opening weekend was beaten by Obi-Wan Kenobi's premiere, which set a new Disney+ viewership record
Following a special two-episode premiere this past weekend, Obi-Wan Kenobi became the third live-action Star Wars TV drama to appear on Disney+. Ewan McGregor returns to appear in the highly anticipated series, which picks up a decade after the events of Star Wars: Episode III — Revenge of the Sith. The first two episodes of Obi-Wan Kenobi focused on the Jedi Master returning to action after Leia Organa was kidnapped. This put him at odds with Reva and the Inquisitors, who had been tasked by Darth Vader with tracking down Kenobi and the other remaining Jedi.
It has now been proven that Obi-Wan Kenobi had the largest Disney+ launch to date, only days after the first two episodes were posted on Disney+. The Star Wars program is the most-watched debut internationally for a Disney+ original show based on hours streamed in an opening weekend, according to the release. Disney did not provide any official data for the show's audience.
The release timeframe for the series caused some uncertainty over what record Obi-Wan Kenobi set in terms of viewership. The first two episodes of The Mandalorian were released on Friday, the same day as The Mandalorian. Since then, new episodes of original programs like Loki have been released on Wednesdays on Disney+. Despite the fact that Loki had the largest opening day on Disney+ of any film last summer, Obi-Wan Kenobi now has its own record viewership owing to the Friday release and Disney calculating hours seen during the opening weekend.
In any event, it's hardly unexpected that Obi-Wan Kenobi established a new record for Disney+'s debut. The anticipation of seeing Ewan McGregor reprise his Star Wars role provided the series with a large number of admirers who were excited to see him again. The program also debuts as Disney+'s global subscriber base continues to increase, with Disney reporting that the service has 138 million customers just before the episode premiered. Now that Obi-Wan Kenobi has topped The Mandalorian's opening weekend, it'll be interesting to see whether Disney shifts their Star Wars material back to Fridays, especially to avoid future MCU programs starting on the same day.
Source: Star Wars